EAST HANOVER, N.J., Jan. 24, 2023
Milk’s favourite cookie unveils the Most OREO OREO and invitations Martha Stewart to dunk into the OREOVERSE, the model’s first-ever metaverse expertise
EAST HANOVER, N.J., Jan. 24, 2023 /PRNewswire/ — OREO is kicking off the 12 months with some out-of-this-world information. At this time, the model introduces a brand new limited-edition cookie, The Most OREO OREO, unveils the OREOVERSE – an interactive, digital world the place OREO followers can play and discover — and invitations none aside from Martha Stewart to navigate the digital world.
The model’s most playful cookie thus far, the Most OREO OREO, options two chocolate-flavored basecakes playfully full of ‘Most Stuf’ ranges of creme, and for the primary time ever, the creme has actual OREO grind combined in. A cookie fairly actually full of itself is so meta, it twisted open an area within the metaverse for OREO lovers—the OREOVERSE.
The OREOVERSE, the model’s metaverse expertise, invitations followers to play a number of ranges of cookie-themed video games and get the prospect to win deliciously sudden prizes, together with a $50,000 grand prize*. The video games vary from “Stack Stuf” the place followers will construct the Most OREO OREO cookie, to “Rocket Stuf” the place followers will inflate the Most OREO OREO cookie and goal for the celebrities. The OREOVERSE could be present in Meta Horizon Worlds or on OREOVERSE.OREO.com.
“We’re so excited to enter the metaverse! OREO is the cookie that begs to be performed with and we like to create new alternatives for our followers to attach with one another and share that playful spirit,” stated Julia Rosenbloom, Senior Model Supervisor, OREO. “The Most OREO OREO cookie provides followers an entire new approach to playfully interact with us. By scanning the pack, they’ll ‘dunk into’ the brand new OREOVERSE world.”
For the ultimate stunning twist, the OREO model will embark on this journey with longtime model fan and homemaking icon, Martha Stewart.
As a pioneer in her area, who’s admittedly a metaverse novice, she’s going to discover a brand new horizon and navigate the OREO-inspired digital actuality world. Subsequent week on the OREO model’s social channels, Stewart and her gardener and good good friend, Ryan McCallister, will stream an inside have a look at their OREOVERSE expertise, one that’s certain to be full of witty banter, playful blunders, and pleasant competitors.
“I’m excited to make my metaverse debut in partnership with one in all my favourite cookie manufacturers, OREO, and having Ryan there with me will make it all of the extra enjoyable,” stated Martha Stewart. “The 2 of us have had our justifiable share of adventures over the past 10 years and have been capable of navigate absolutely anything collectively, particularly within the backyard!”
“We could not consider a greater duo to hitch us within the metaverse than the long-lasting Martha Stewart and her sidekick, Ryan,” added Rosenbloom. “The 2 embody the OREO model’s playful spirit and, by their OREOVERSE expertise, we hope to point out simply how a lot enjoyable OREO followers can have collectively in our most playful world but! Martha has mastered every part from cooking to crafts and we all know she goes to grasp the OREOVERSE too!”
Beginning at the moment, followers can dunk into the OREOVERSE in Meta Horizon Worlds utilizing their Meta Quest 2 or Meta Quest Professional headsets, or through cellphones or desktop computer systems by visiting OREOVERSE.OREO.com. On Monday, January 30 at 10:00am ET, OREO invitations followers to tune in @OREO on Fb or @OREO on Instagram to look at Martha’s OREOVERSE tour.
The Most OREO OREO cookie is out there for pre-sale beginning at the moment on OREO.com and can begin rolling out on cabinets nationwide beginning January 30. It is going to be obtainable for a restricted time solely.
*NO PURCHASE OR SCAN NECESSARY. Std. msg&information charges apply to scans. 50 US, D.C., & PR 13+. Ends 3/31/23. Void the place prohibited. To entry the OREOVERSE utilizing a digital actuality headset, you have to be 18 and older to create a Meta Horizon Worlds account. Go to OREOVERSE.OREO.com to enter, without cost technique, tips on how to enter with out a Meta Horizon Worlds account & Official Guidelines.
About OREO® Cookie
OREO® is the world’s favourite cookie, obtainable in additional than 100 nations across the globe. Over 60 billion OREO® cookies are bought every year with greater than 20 billion of these cookies bought within the U.S. yearly. An estimated 500 billion OREO® cookies have been bought for the reason that first OREO® biscuit was developed in 1912. For extra info, comply with OREO® on Fb/OREOUnitedStates, Twitter @OREO or on Instagram @OREO.
About Mondelēz Worldwide
Mondelēz Worldwide, Inc. (Nasdaq: MDLZ) empowers individuals to snack proper in over 150 nations around the globe. With 2020 web revenues of roughly $27 billion, MDLZ is main the way forward for snacking with iconic world and native manufacturers corresponding to OREO®, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Bitter Patch Children sweet and Trident gum. Mondelēz Worldwide is a proud member of the Commonplace and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Go to www.mondelezinternational.com or comply with the corporate on Twitter at www.twitter.com/MDLZ.
Weber Shandwick OREO Staff
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SOURCE Mondelez Worldwide