LONDON (AP) A cleansing soap made by a company that says it cleanses by combining products from different brands is the first of its kind and the first to reach the mass market.
Lansing-based Cleaning Spa is offering its new cleansing product, Cleansing Water, for $14.99 at its London branch.
It says it has been made possible by partnerships with companies like Sephora, Colgate-Palmolive and L’Oréal.
The company says it is the “first-ever mass-market cleanser in the United Kingdom to be manufactured in a factory that provides direct-to-consumer manufacturing.”
The cleanser, which comes with a $2,000 guarantee, will go on sale on Oct. 7 at the London branch of the company.
The company says the product will be available for $7.99 a week.
The Cleanser was designed by British designer Ben Linsenweg, who designed the original Cleaning Water cleansing cream.
It was made in his family’s home in Birmingham, England, with a manufacturing partner.
He said the Cleansers unique blend of cleansing products is a “revolutionary innovation” and that it is a better way to clean your skin.
“The Cleaner is a true collaboration between the Cleaning Spa brand and Sephoria and Colgate and Palmolive, and a truly revolutionary product that will change how people live their lives,” he said in a statement.
“This collaboration has brought us together as one company and will provide the world with a new way of cleaning our skin.”
It’s unclear how many people have bought the cleanser and if it has a shelf life, but it has the potential to make Cleansering Water a household name.
It will be the first mass-distribution cleanser from a company outside the U.K. to hit the U:The company also said it was working with “significant” U.S. brands and the U, and would be launching a product line of its own in the coming months.
The first products will be limited-edition to be launched in the U., but there are plans for a mass-sale product that could be on shelves in the first half of next year, Cleaning Springs’ co-founder and chief executive officer, Paul Allen, said in the statement.